Gina Forde Contact me
Gina Forde at her desk with a laptop, in a black blazer and glasses

Résumé October 2026

Gina Forde

Client success and operations. Website builder.

More than 15 years of client-facing work and operations in healthcare, banking and service businesses: most recently setting qualified sales appointments for a remote US team, and before that six years as Director of Operations. In 2026 I also started building websites with Claude Code, and I run every build the way I run operations: a written brief, a checklist, and nothing handed over until it has been tested.

Talk to me about a project
Based in
Trinidad and Tobago, working remotely
LinkedIn
gina-forde

Selected web work 2026

Three sites, built start to finish

Each one has its own WordPress theme, written for that business, with no page builder. I planned, designed, built and tested all three with Claude Code.

LiveRecipe publication

Trinbago Recipes

A home for Trinidad and Tobago cooking: doubles, pelau, roti, callaloo, bakes and sweets, with clear methods and the stories behind the food.

What I built

  • A recipe system of my own, with an ingredient checklist, servings scaling and recipe data for Google, so the site needs no recipe plugin.
  • Search and filters by dish, kept in the site’s own plugin so every recipe survives a future theme change.
  • Contact and newsletter forms that save each entry before any email is sent.

Custom block theme · Custom plugin · Recipe structured data

Visit trinbagorecipes.com

Pre-launchOnline shop

Caleigh Cooks

A shop for whimsical clipart bundles. Every bundle comes with a recipe card listing each illustration inside and how many there are.

What I built

  • A WooCommerce store with Stripe and PayPal ready for the owner to connect.
  • A check on every upload: if the recipe card doesn’t match the artwork in the download, the product can’t be bought.
  • A wide kitchen scene built around the mascot, with her artwork kept exactly as drawn.

WooCommerce · Custom block theme · Stripe and PayPal

Visit caleighcooks.com

Awaiting owner approvalLearning centre

We Love Phonics

A site for a Jolly Phonics accredited learning centre in San Fernando, Trinidad: classes from Preschool to Standard 5, a homework centre and camps.

What I built

  • A logo facelift and an illustrated classroom hero built around the first six letter sounds.
  • Class pages written for parents: who each class is for, when it runs and how to register.
  • WhatsApp registration as the main action, with an enquiry form as the backup.

Custom block theme · WhatsApp booking · Local SEO

Visit welovephonics.com

Experience

15+ years with clients and operations

Medical records in New York and Tobago, customer support at Scotiabank, six years running a business, and in 2026 booking sales appointments for a remote US team. The same skills sit under every website I build: scheduling, follow-through and people.

  1. Feb 2026to Oct 2026

    Appointment Setter

    Remote, for a US coaching business

    cash collected through qualified appointments, 9 March 2026 onward
    $164,796
    appointment show rate; 100% across the last 20 booked
    80–100%
    qualified appointments booked a week, on average
    7
    outbound calls between inbound consultations
    300–500
    • Worked warm leads from digital marketing campaigns: listened, qualified, and followed up by phone and SMS until the call was booked.
    • Balanced 3 to 9 scheduled inbound consultations a day with outbound calling.
    • Kept pipelines, records, follow-ups and appointment status accurate in GoHighLevel and Close CRM.
    • Booked through Google Calendar and Zoom, working remotely with leadership and the sales team.

  2. 2026to now

    Website builder

    Independent

    • Custom WordPress sites for small businesses, built with Claude Code.
    • From brief and design system to testing, hosting on Hostinger and owner handover.

  3. 2024to now

    Founder and Creative Director

    Create In Colors

    • Founded an educational publishing brand for children aged 5 to 12: storybooks, journals, activity books and learning series.
    • Write curricula and resources in financial literacy, human biology, geography, science, Black history, vocabulary and personal growth.
    • Run branding, social content, product development and digital publishing, using AI tools for research, writing and design.

  4. Feb 2018to Oct 2024

    Director of Operations

    Jocasa Puppies Limited

    • Ran day-to-day operations: customer experience, scheduling, budgeting, procurement, inventory, vendors and workflow.
    • Wrote and put in place policies and procedures; managed purchasing, invoicing, bookkeeping and reporting.
    • Built lasting customer relationships through clear communication, issue resolution and follow-through.

  5. Jul 2017to Jan 2018

    Director

    Best Bodies Forever

    • Supervised daily operations and staff performance; hired, trained and delegated across the team.
    • Supported planning and business development, and reviewed operating performance.

  6. Mar 2014to Mar 2017

    Customer Support Officer

    Scotiabank, Operations and Shared Services

    • Handled high-volume customer communication across phone, fax and database systems, and resolved discrepancies with outside parties.
    • Kept accurate documentation and reviewed service metrics with leadership, within banking procedures.

  7. Dec 2010to May 2012

    Health Records Technician

    Tobago Regional Health Authority

    • Managed confidential patient records, ICD-10 coding, medical reports, transcription and surgery schedules.
    • Handled patient registration, billing and cash, and supervised shifts.

  8. Oct 2008to Nov 2010

    Telephone Operator and Receptionist

    NM Insertech Caribbean Limited

    • Ran multi-line phones, visitors, call logs, records, petty cash and general administration.

  9. Jul 2007to May 2008

    Associate Medical Records Specialist

    NYC HHC Bellevue Hospital Center

    • Coded inpatient records with ICD-9-CM and the 3M encoder, and entered data into the Congenital Malformation Registry.

How I build

The same checklist, every site

A lot of small-business sites are a template with the words swapped, and the gaps show on a phone. I treat a website like an operation: written steps, measured results, and a handover the owner can follow.

  1. Brief

    Every page, feature and fact listed, and each fact marked as confirmed, claimed or unknown before any design starts.

  2. Design system

    Colours with their contrast measured, one type family, and every component drawn at phone, tablet and desktop size.

  3. Build

    A custom WordPress theme, forms that store entries, and search data generated from what is actually on the page.

  4. Verify

    Every page at every width from 360 to 1920 pixels, every form and menu tested, Lighthouse on the key pages.

  5. Handover

    Plain notes for the owner, image credits and licences, and a list of exactly what they still need to do.

Pre-launch check Trinbago Recipes, 12 October 2026
Measured results from the Trinbago Recipes pre-launch check
Page and screen-width combinationsno overflow, tap targets 24 px or larger133
Interaction tests (forms, filters, menu)passed52 / 52
Lighthouse mobile, home pageperformance99
Lighthouse accessibilityhome, recipe and food pages100
Security and SEO checkspassed12 / 12
Invalid blocksacross 47 pages and templates0

Measured on the local build before launch

Skills and education

Client success and sales

  • Appointment setting and quality
  • Lead qualification
  • Consultative follow-up by phone and SMS
  • Customer retention
  • GoHighLevel and Close CRM
  • Google Workspace, Calendar and Zoom
  • Microsoft Office

Operations

  • Operations management
  • Hiring, training and team leadership
  • Scheduling and workflow design
  • Budgets, procurement and inventory
  • Invoicing, bookkeeping and reporting
  • Policies and procedures
  • Medical records and ICD-10 coding

Web and digital

  • Custom WordPress block themes
  • WooCommerce stores
  • Structured data and SEO
  • Responsive and accessibility testing
  • AI image direction
  • Hostinger hosting and deployment
  • Building with Claude Code
  • Digital publishing and curriculum development

Education

  • 2007Associate of Applied Science, Health Information TechnologyBorough of Manhattan Community College. Graduated with honours; Dean’s List 2004–2006; Academic Excellence Award 2007.
  • 2002High School DiplomaSan Fernando Central Secondary School, Trinidad and Tobago. Outstanding performance, Mathematics Olympiad.
  • 2022Certification: Dog Groomer

Contact

Let’s talk.

Tell me about the role, or the website you have in mind: what the business does, who it’s for, and when you need it.

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